Absolut Unique by Family Business Sweden and The Absolut Company #packaging #design

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Challenge:

Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
 
Solution:

The idea was  to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
 
Results:

The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage

England Preserves by Here Design London #packaging #design @heredesign

A new identity and packaging for England Preserves, artisan jam and chutney makers based in London. The jams are handmade from locally sourced orchard fruits cooked without boiling, to retain beautiful flavours and colours. England Preserves want their packaging to look premium with the  intention of selling into high-end supermarkets, deli's and restaurants.
 
The packaging showcases a series of handprinted patterns from The Curwen Press archive, designed by 20th century British artists including Graham Sutherland, Paul Nash, Eric Ravilious and Enid Marx. The patterns represent the traditional crafts that England Preserves embodies.
The logo represents a life preserver, an appropriate metaphor for the range and the brand's preservation of hand crafted products.
 
100,000 labels were printed and distributed across 12 jams.
 

 

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The Diet Coke Man is back....

Dietcoke_teaser

…temperatures will soon be soaring as we take a sneak peek at our new man.
 A new Diet Coke Man who will take centre stage in 2013, as Diet Coke / CocaCola Light celebrates its milestone 30th Anniversary. This is the first advert since BETC London won the iconic business in 2012.

This sassy and humorous TV spot is part of the NWEN ‘Sparkling together’ Campaign, which aims to reignite the magic the brand has enjoyed with women over the last three decades.  The new TVC is a contemporary twist on the iconic and legendary HUNK ad campaign of the 90’s, and celebrates the confident playfulness of modern women everywhere.

As men take note and women swoon over the sexy spot, Facebook fans will be amongst the first to catch a glimpse of the full advert on 28.01.13, at the familiar break time of “11.30am”

Clifton Halloween Spectacle: Wednesday 31st October

 

This Halloween night saw Clifton Suspension Bridge fall victim to a ghoulish spectacle like no other.

In a pop-up animation that cast the Bristol landmark into a whole new light, a 200ft 3D Halloween projection caused plenty of shrieks come the witching hour.

The animation followed the story of two graffiti artists spraying the underside of the bridge who disturb a troll living there, only to incur the full force of his wrath.

The monstrous mischief was a joint project from Bristol-based creative agencies Taxi Studio and Play Nicely. The gruesome twosome waited until the spookiest night of the year to unveil their dark secret, giving invited guests a frightful sight they won’t quickly forget.

Spencer Buck Creative Director at Taxi Studio says: “Bristol is a bastion of irreverence and invention – nowhere else has such an eclectic mix of collaborative, unpretentious creativity. Mr. Brunel, Banksy, Aardman,

Massive Attack, Roni Size and countless others have made our city world famous. It’s a city to love, and love being part of”.

The projection took place on Wednesday 31st October at 8:30pm.

 

A Lot on Your Plate - New sustainable inspiration by @pentagram @dothegreenthing

 

A Lot on Your Plate is the newest piece of sustainable inspiration from Do The Green Thing, an environmental charity co-founded by Pentagram’s Naresh Ramchandani.

It’s designed to highlight the impact the meat industry has on the environment, and encourage people to say no to sausages and go easy on the meat.

 

Do The Green Thing uses inspiring films and content to generate awareness and encourage people to live more sustainably.

Credits: Directed by Michael Wright; words by Michael Wright, Naresh Ramchandani and Olivia Knight; meat titles by Joe Stephenson; lighting and photography by Richard Laing; music played by Eloise Ramchandani and friends; With thanks to Happy Hour Productions for some post production; Extra post-production by Christian Carlsson.

 

Via Pentagram

 

Cow & Gate's "Feed their personalities" by BETC London

  
 

Cow & Gate ,  the  Baby feeding brand in the UK   have launched a new category re-defining strategy with a new campaign 'feed their personalities.' Beyond developmental milestones, the traditional fodder of the category,  they are  now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities.

The campaign is spearheaded by the new ad called Supergroup directed by Ridley Scott Associate's Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes.

Jolly Nice brief for Taxi Studio

Harriet Wilson, independent Ice Cream Aficionado and entrepreneur, is famed for her delightfully delicious ice creams. Formerly under the guise of Westonbirt Ice cream - named after the astoundingly beautiful National Arboretum near her home in Gloucestershire - Harriet wanted to revisit her brand and packaging to compete with more established luxury ice cream brands.


Taxi was appointed to the project in September 2011 without a pitch and got straight to work with the brand strategy headed up by Taxi MD Brian Mansfield.

Spencer Buck, Creative Director at Taxi Studio said: “Harriet Wilson is a genius.

 

Not only does she make what can only be described as the world’s most delicious ice cream, she also understood that without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand.”


Casey Sampson, Senior Designer at Taxi Studio said: “We proposed the name ‘Jolly Nice’, because that’s what Harriet is. Her personality is built into the products, which from a branding perspective is a dream. The name led to a wonderful set of stories, one for each product, each relevant to her pursuit of perfection and deliciousness.


Lindsay Camp provided the stories; each version providing a glimpse into the world of Harriet in a delightfully witty and charming way. Every story is signed off with ‘…which was jolly nice’, creating a neat link back to the brand. Geoffrey Appleton created the beautiful illustrations that bring each story to life.


Taxi’s engagement covered:


• Brand strategy, positioning, naming & tone of voice

• Packaging design

• Visual identity system

• Copywriting

• Brand activation elements

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Harriet Wilson, Ice Cream Aficionado said: “Taxi Studio have surpassed our expectations – we’re over the moon – and more importantly, our existing loyal customers have been really thrilled with the new look too. We’re very excited about introducing Harriet’s Jolly Nice to the world in the coming months.”