THE FAB SPACE

The FAB Awards 

Children Stamps with mature design (thanks @bruketazinic)

Thanks @bruketazinic

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History of the Coca Cola bottle

Coca Cola History: Left to Right 1899 – 1900 – 1915 – 1916 – 1957 – 1986

VIA http://ubersuper.com/history-of-the-coca-cola-bottle/

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Guinness "Slide" Commercial

BBDO New York created this work!

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Filed under  //   Alcoholic Drinks   BBDO New York   Guinness   November 2009  
Posted by thefabawards 

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Clean It Up

Orbit

Clean It Up. A stop-motion video featuring animated lips that clean up a rundown home. Art by: Goons, a street artist out of Chicago Directed by: Ace Norton Music: Keep It Clean by Camera Obscura ...

 

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Filed under  //   General   November 2009   Orbit  
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Social Media ROI: Socialnomics

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Filed under  //   General   November 2009   Social Media  
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Scroll Clock (Thanks Swiss Miss)

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Toshiba Space Chair Project

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras.

VIA http://www.adverblog.com/

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Filed under  //   Adverblog   November 2009   Toshiba  
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BURGER PIMPS

http://www.bleublancrouge.ca/

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Filed under  //   Burger King   November 2009   Savoury Foods   The Retailers  
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How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search

by Michael Arrington on November 13, 2009

I’ve mostly been a spectator in this whole Rupert Murdoch de-indexing his news sites from Google circus. First because I didn’t really believe he even knew what he was talking about (or how much traffic he’d lose), and more recently because Erick Schonfeld took the story here at TechCrunch.

But suddenly this is a fascinating story to me for a bunch of reasons. This may be less about the self destruction of traditional journalism and more about the search wars.

Mahalo CEO Jason Calacanis, who used to work for Murdoch’s Digital Chief Jonathan Miller when the two were at AOL, posted a video last week (embedded below) with a simple suggestion: Not only should Murdoch de-index from Google, but he should get Bing to pay him for the exclusive right to index it. TechCrunch Europe’s Mike Butcher has been sniffing down a similar trail.

If other media companies joined Murdoch Google could actually find itself in a very difficult position, where Bing had content that Google didn’t. If you knew that Wall Street Journal and, say, New York TImes content was only in Bing search results, mainstream search users would suddenly have a big reason to go to Bing.

This would shift the balance of power away from search engines and to the content sites – if they could pull it off. Bidding wars over rights to index content would conceivably break out between Google and Microsoft, just as bidding wars have broken out in the past over the right to serve search ads into third party publishing sites.

If Murdoch is going to go through with this de-indexing Mexican standoff thing, he might as well do it the right way and drive the fear of God into Google. As a spectator, I’ll enjoy watching the fireworks.

Of course there’s another sideshow going on here as well – the renegotiation of the MySpace search deal with Google that ends next year. That deal brings in $300 million a year to News Corp., and it’s clear Google is done paying that much money.

 

 VIA http://www.techcrunch.com/2009/11/13/murdoch-google-bing-mexicanstandoff/

   
Click here to download:
How_Murdoch_Can_Really_Hurt_Go.zip (19 KB)

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Filed under  //   General   Google   Murdoch  
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Sony turns ads into Jeans!

P1000675

What do you do with massive poster ads that have been replaced? Well if you're Sony Japan you turn them into jeans.

I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old posters cut them up and turn them into a jeans.

Wanting to make sure I actually understood what they meant by ‘jeans created from a used ad’ I did a little searching and found this youtube video that shows you exactly how posters become jeans.

It’s a great idea that highlights the brand’s eco-awareness, furthermore the campaign helps attach Sony’s much desired values of style, creativeness, and individuality (think ‘like no other’) to the brand.

VIA http://trendplanner.com/2009/11/13/sony-turns-ads-into-jeans/

 

Click here to download:
p1000675.jpg?w=500&h=375 (94 KB)

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Filed under  //   Ambient   General   November 2009   Sony  
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