Bagvertising II

Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html

Mon Dieu! Apple Store Coming to the Louvre

There's a price for everything, even in the Louvre: Tomorrow, Apple will be opening up their very first Parisian Apple Store, and it'll sit in the concourse right below I.M. Pei's glass pyramid.

According to Bloomberg, this will be Apple's 277th store, worldwide. It's set to be slightly smaller than the one on Oxford Circus in London. But it's not tiny: The bilevel store will employ 150 people. You can expect the place to be mobbed. The Louvre concourse is one of the most heavily trafficked places in Paris. It links all of the wings of the Louvre, and visitors to the museum have to pass by before entering the museum.

For Microsoft, it comes at a particularly irksome time. Last month they opened a very sad looking cafe to coincide with the launch of Windows 7.

By next summer, Apple will open two more stores in France--one near Opera, a major hub on the Left Bank Right Bank, and another in Montpellier, the economic powerhouse of southern France.

You've gotta wonder just how many records the Louvre location is set to smash. The 5th Avenue store in New York, which isn't very big at all or even particularly pleasant as Apple stores go, is thought to earn far more than any of its neighbors, with yearly receipts of around $350 million.

Come to think of it, design wise, coming to the Louvre actually makes a lot of sense--the glass cube of the 5th Avenue store was basically a straight-up theft of I.M. Pei's glass pyramid, and his widely celebrated idea of turning the entrance to a dark, underground space into a dramatic point of pride:

[Via Bloomberg; picture by Al Ianni]

(download)

Phillippe Starck on life and design

In his prime piece of Wallpaper* real estate Philippe Starck gave the platform to 'others who deserve to be heard'. Scientists, physicists, cosmologists and the odd artist and activist rock star - Starck challenged them on the meaning of life. We couldn't let him get away that easily though and so travelled to the south of France to quiz him on his own views about life and design. Director: Marc-Aurèle Vecchione
Editor: Matt Dollings
Production co: Partizan Darkroom
Producers: Jordan McGarry , Olivier Bassuet [via wallpaper]

Via http://www.naxmix.com

40+ Stunning and Creative Graffiti Artworks

Most people have the impression that graffiti was started by young vandals trying to “make a statement”, however graffiti has been known to go as far back as 30 000BC. The Ancient Romans and Ancient Greeks, used to scribble on their walls, descriptions of their current day events. Then, in the 1900’s, graffiti in the form of vandalism, started appearing all of the world. With pointless scribbles of “crew” names being tainted all over cities, it’s not surprising that for a long while graffiti had such a negative connotation associated with it.

However, as the years have passed on, a few people have taken graffiti to the next level. Taking it from something that people generally frown at, to something that makes people go WOW! Most people are even going as far as calling graffiti street art. The truth is, that there is a sense of beauty in a lot of the graffiti being created today. Beautiful portraits of people, or abstract art that makes you look twice. A graffiti artist is, essentially, a modern day artist, his choice of canvas is just different, unique and grabs the attention of a myriad of people.

To honour the true graffiti artists, we have found a collection of some of the most stunning, creative graffiti pieces across the world, so join us in being wow-ed over and over again as we unveil our collection.

Creative Graffiti Artworks

Creative Graffiti Artworks

Creative Graffiti Artworks

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Creative Graffiti Artworks

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Creative Graffiti Artworks

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Creative Graffiti Artworks

Creative Graffiti Artworks

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Creative Graffiti Artworks

Creative Graffiti Artworks

Creative Graffiti Artworks

Creative Graffiti Artworks

Via http://pelfusion.com/awesome-graphics/40-stunning-and-creative-graffiti-artworks/