Oat Works #Packaging #Design by @pearlfisherlive

Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a brand new oat based drink from Wellness Works.

Oat Works is the only oat based drink in the United States that contains PromOat, an innovative ingredient from Sweden that allows all the benefits of oats to be available in a water-soluble form. Drinking an Oat Works smoothie provides consumers with an ideal nutritious and wholesome meal replacement, perfect for sustained energy, a healthy heart and digestive system.

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Oat Works is available in three flavor variants, pomegranate & blueberry, mango & peach and strawberry & banana

 

Tea Bar Range by PROUDdesign . A FAB Winner at 14th FAB Awards #packaging

Tea Bar is a Amsterdam based tea shop where you can select and mix your own blend of loose leaf tea. PROUDdesign were asked to create a pack for their most favourite and special blends of loose leaf tea.

PROUDdesign created a new positioning for them: 

Tea Bar: create your own personaliteas

And a design identitiy which reflects the special and individual character of each tea blend. They

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came up with names like Black Beauty, Green Energy and Hello Sunshine and visualized them with a horse shoe, Lou Ferringo's arm and a solarium.

 

Its a perfect give-a-way or keep-it-yourself.

 

Taxi Studio reimagines Somersby for the UK market #branding #packaging @taxistudio

Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand ‘Somersby’ with design and strategy from multi award-winning UK brand agency Taxi Studio.

Taxi was appointed to the project in October 2011 and commenced work immediately with brand strategy headed by Taxi MD Brian Mansfield to firm up the brand positioning and tone of voice.

Spencer Buck, Creative Director at Taxi Studio said: “A winning design concept quickly emerged from the very first round of research, we then had to work with speed to get the pack designs and visual identity system fine-tuned and ready for launch.”

Jonathan Turner-Rogers, Design Director at Taxi Studio said: “Our design centres around a witty, ambiguous apple identity. It combines a hilltop scene complete with apple tree – which not only underpins the brand’s point of difference (contains no artificial flavours or sweeteners and actually tastes of apples!) – there’s no mistaking that it’s a cider… essential for this newcomer to the category.”

Taxi’s engagement covered:

• Brand strategy, positioning, naming & tone of voice

• Primary and secondary packaging design

• Visual identity system

• Copywriting

• Key Visual & Point of Sale elements

 

 

 

Nick Howells, Head of Innovation at Carlsberg UK said: “Taxi Studio have been

a great partner for us on this journey. The quality of their creative and service delivery has been second to none… and they understand our business and the way we work.”

Darran Britton, Marketing and Strategy Director for Carlsberg UK said: “This is

a major initiative for Carlsberg and demonstrates our increased focus on innovation, coming just two months after the launch of San Miguel Fresca. It demonstrates

our ability to target a new category and our understanding of consumer behaviour

in the drinks market.”

Somersby Cider will benefit from a multi-million pound marketing campaign to be revealed early next year with extensive sampling and in-store promotions happening over the coming months.

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