New branding and packaging for Coca-Cola owned adult soft drink TUMULT by Taxi Studio Bristol

Taxi Studio has created new branding and packaging for Coca-Cola owned adult soft drink TUMULT.

Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola, that has been specially crafted to be consumed with food. It pairs particularly well with sushi according to the experts, and is a great alco-alternative when served as an aperitif.
Intended to brighten up social moments, Taxi Studio reflected this sentiment in the redesigned packaging by bringing joy and movement into the visual identity to compliment Tumult’s tumultuous character.

Spencer Buck, one of Taxi’s creative directors says, ‘We wanted to open Tumult up to a wider audience, so when we embarked on the redesign the brief to ourselves was to make it much more visible on shelf, sexier in the hand and light-hearted overall. The new design uses lively colours and a swirling cloud device, which references the drink’s fermented, ‘alive’ quality.’
Casey Sampson, Taxi’s senior designer says, ‘The device is called the “Sensorial Cloud” - as Tumult is a fermented non-alcoholic drink it’s basically alive, so we’ve attempted to bring that idea to life with the use of intricate swirls and swooshes which provides a lot of visual movement. Together with the refreshed logotype it’s now got a sense of permanence… a more iconic status.’
Following on from the pack designs, Taxi Studio is now working on promotional and point of sale materials to communicate the brand benefits: 100% Freshness, 0% Added Sugar. The new Tumult packaging will initially launch in Paris next month.

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Red Design Greece creates AB Cereal Kids Range...

By Red Design Consultants in Greece

AB kicks off it's new kids range with their cereals. A squirrel takes center stage against a pure white background projecting freshness. The playful typography with the colorful animal illustrations adds the element of fun a kids range needs.

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Allinson Bread Rebrand by Family (and friends) #packaging

Repackage by Family (and friends) London

Allinson bread get's back to its roots

 
Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

 
With the classic 'nowt taken out' advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

 The brand has a fine pedigree that has been lost over time; Thomas Allinson set the standard for quality wholemeal bread back in the 1890’s. As a health conscious victorian doctor, with ideas way ahead of his time, he decided to establish his own brand of flour, enabling bakers of the day to create healthier loaves. The modern day bread brand was born out of this story.

 The repackage creates a ‘taste of tradition’ in every sense, from the re-introduction of the brand’s original windmill trademark and Allinson’s signature, through to panels featuring surprisingly  contemporary victorian health tips, drawn from Allinson’s original essays. All this is held together with a newly created,  bold 'victorian sash' device to create cut-through on shelf.

 The design extends to all of Allinson's variants and formats, including new product development 'Brown batch with the taste of sourdough'.

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TGTL Mediterranean Olive Oils Range by Guilherme Jardim Packaging

THE STORY   TGTL is a food hunting company that aims to present the best gastronomic products the world has to offer. With an impressive team of Michelin Star winning chefs, food critics, local farmers and foodies, TGTL creates food experiences, constantly surprising people with new flavors and discoveries.

  The company is known for their collaboration with talented artists and designers.

 
With its award-winning extra virgin olive oils from Italy, Portugal and Spain, this gorgeous three-tin set represents the best of the best.
 
Guilherme Jardim invited 3 different artists to collaborate. One from Portugal, one from Spain and one from Italy, representing the countries from where the Olive Oils come from.
 
The result is a modern set if gift boxes.

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