Gelati Sky

Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.

The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”

 

VIA
http://lovelypackage.com/gelati-sky/#more-9033

(download)

Student Work - Aaron Willard

Designed by Aaron Willard | Country: United States

Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.

VIA http://lovelypackage.com/student-work-aaron-willard/#more-8960

(download)

XBOX: Lips Jukebox Social App by AKQA


AKQA and XBOX have teamed up to launch a new game called Lips – Number One Hits. So to help generate buzz they created a social app using Facebook Connect to import photos from your profile and then overlay a range of lip-syncing videos to create animations of you and your friends singing some of the worst no.1 songs of all time!

You can then share the videos back on Facebook to make everyone look like a fool and promote the new game at the same time! The campaign has, but first I think there needs to be a few more than just 3 songs to choose from to get people interested! Click here to check out the Xbox Lips App.

VIA http://www.digitalbuzzblog.com/xbox-lips-jukebox-social-app/

Bagvertising II

Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html

Mon Dieu! Apple Store Coming to the Louvre

There's a price for everything, even in the Louvre: Tomorrow, Apple will be opening up their very first Parisian Apple Store, and it'll sit in the concourse right below I.M. Pei's glass pyramid.

According to Bloomberg, this will be Apple's 277th store, worldwide. It's set to be slightly smaller than the one on Oxford Circus in London. But it's not tiny: The bilevel store will employ 150 people. You can expect the place to be mobbed. The Louvre concourse is one of the most heavily trafficked places in Paris. It links all of the wings of the Louvre, and visitors to the museum have to pass by before entering the museum.

For Microsoft, it comes at a particularly irksome time. Last month they opened a very sad looking cafe to coincide with the launch of Windows 7.

By next summer, Apple will open two more stores in France--one near Opera, a major hub on the Left Bank Right Bank, and another in Montpellier, the economic powerhouse of southern France.

You've gotta wonder just how many records the Louvre location is set to smash. The 5th Avenue store in New York, which isn't very big at all or even particularly pleasant as Apple stores go, is thought to earn far more than any of its neighbors, with yearly receipts of around $350 million.

Come to think of it, design wise, coming to the Louvre actually makes a lot of sense--the glass cube of the 5th Avenue store was basically a straight-up theft of I.M. Pei's glass pyramid, and his widely celebrated idea of turning the entrance to a dark, underground space into a dramatic point of pride:

[Via Bloomberg; picture by Al Ianni]

(download)