Absolut Unique by Family Business Sweden and The Absolut Company #packaging #design

Entry_1501_absolut_unique

Challenge:

Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
 
Solution:

The idea was  to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
 
Results:

The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage

England Preserves by Here Design London #packaging #design @heredesign

A new identity and packaging for England Preserves, artisan jam and chutney makers based in London. The jams are handmade from locally sourced orchard fruits cooked without boiling, to retain beautiful flavours and colours. England Preserves want their packaging to look premium with the  intention of selling into high-end supermarkets, deli's and restaurants.
 
The packaging showcases a series of handprinted patterns from The Curwen Press archive, designed by 20th century British artists including Graham Sutherland, Paul Nash, Eric Ravilious and Enid Marx. The patterns represent the traditional crafts that England Preserves embodies.
The logo represents a life preserver, an appropriate metaphor for the range and the brand's preservation of hand crafted products.
 
100,000 labels were printed and distributed across 12 jams.
 

 

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