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  • November 2009
November 10, 2009

Bagvertising II

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Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html

Posted by thefabawards thefabawards

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