England Preserves by Here Design London #packaging #design @heredesign

A new identity and packaging for England Preserves, artisan jam and chutney makers based in London. The jams are handmade from locally sourced orchard fruits cooked without boiling, to retain beautiful flavours and colours. England Preserves want their packaging to look premium with the  intention of selling into high-end supermarkets, deli's and restaurants.
 
The packaging showcases a series of handprinted patterns from The Curwen Press archive, designed by 20th century British artists including Graham Sutherland, Paul Nash, Eric Ravilious and Enid Marx. The patterns represent the traditional crafts that England Preserves embodies.
The logo represents a life preserver, an appropriate metaphor for the range and the brand's preservation of hand crafted products.
 
100,000 labels were printed and distributed across 12 jams.
 

 

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