THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Tue, 26 Feb 2013 08:20:58 -0800 Absolut Unique by Family Business Sweden and The Absolut Company #packaging #design http://thefabawards.posterous.com/absolut-unique-by-family-business-sweden-and http://thefabawards.posterous.com/absolut-unique-by-family-business-sweden-and
Entry_1501_absolut_unique

Challenge:

Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
 
Solution:

The idea was  to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
 
Results:

The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 14 Feb 2013 07:17:59 -0800 England Preserves by Here Design London #packaging #design @heredesign http://thefabawards.posterous.com/england-preserves-by-here-design-london-packa http://thefabawards.posterous.com/england-preserves-by-here-design-london-packa A new identity and packaging for England Preserves, artisan jam and chutney makers based in London. The jams are handmade from locally sourced orchard fruits cooked without boiling, to retain beautiful flavours and colours. England Preserves want their packaging to look premium with the  intention of selling into high-end supermarkets, deli's and restaurants.
 
The packaging showcases a series of handprinted patterns from The Curwen Press archive, designed by 20th century British artists including Graham Sutherland, Paul Nash, Eric Ravilious and Enid Marx. The patterns represent the traditional crafts that England Preserves embodies.
The logo represents a life preserver, an appropriate metaphor for the range and the brand's preservation of hand crafted products.
 
100,000 labels were printed and distributed across 12 jams.
 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 24 Jan 2013 04:22:32 -0800 The Diet Coke Man is back.... http://thefabawards.posterous.com/the-diet-coke-man-is-back http://thefabawards.posterous.com/the-diet-coke-man-is-back
Dietcoke_teaser

…temperatures will soon be soaring as we take a sneak peek at our new man.
 A new Diet Coke Man who will take centre stage in 2013, as Diet Coke / CocaCola Light celebrates its milestone 30th Anniversary. This is the first advert since BETC London won the iconic business in 2012.

This sassy and humorous TV spot is part of the NWEN ‘Sparkling together’ Campaign, which aims to reignite the magic the brand has enjoyed with women over the last three decades.  The new TVC is a contemporary twist on the iconic and legendary HUNK ad campaign of the 90’s, and celebrates the confident playfulness of modern women everywhere.

As men take note and women swoon over the sexy spot, Facebook fans will be amongst the first to catch a glimpse of the full advert on 28.01.13, at the familiar break time of “11.30am”

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 13 Dec 2012 12:31:47 -0800 FABulous Wishes......from The FAB Team! http://thefabawards.posterous.com/fabulous-wishesfrom-the-fab-team http://thefabawards.posterous.com/fabulous-wishesfrom-the-fab-team

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 01 Nov 2012 12:07:00 -0700 Clifton Halloween Spectacle: Wednesday 31st October http://thefabawards.posterous.com/clifton-halloween-spectacle-wednesday-31st-oc http://thefabawards.posterous.com/clifton-halloween-spectacle-wednesday-31st-oc

 

This Halloween night saw Clifton Suspension Bridge fall victim to a ghoulish spectacle like no other.

In a pop-up animation that cast the Bristol landmark into a whole new light, a 200ft 3D Halloween projection caused plenty of shrieks come the witching hour.

The animation followed the story of two graffiti artists spraying the underside of the bridge who disturb a troll living there, only to incur the full force of his wrath.

The monstrous mischief was a joint project from Bristol-based creative agencies Taxi Studio and Play Nicely. The gruesome twosome waited until the spookiest night of the year to unveil their dark secret, giving invited guests a frightful sight they won’t quickly forget.

Spencer Buck Creative Director at Taxi Studio says: “Bristol is a bastion of irreverence and invention – nowhere else has such an eclectic mix of collaborative, unpretentious creativity. Mr. Brunel, Banksy, Aardman,

Massive Attack, Roni Size and countless others have made our city world famous. It’s a city to love, and love being part of”.

The projection took place on Wednesday 31st October at 8:30pm.

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Mon, 29 Oct 2012 07:36:00 -0700 A Lot on Your Plate - New sustainable inspiration by @pentagram @dothegreenthing http://thefabawards.posterous.com/a-lot-on-your-plate-new-sustainable-inspirati http://thefabawards.posterous.com/a-lot-on-your-plate-new-sustainable-inspirati

 

A Lot on Your Plate is the newest piece of sustainable inspiration from Do The Green Thing, an environmental charity co-founded by Pentagram’s Naresh Ramchandani.

It’s designed to highlight the impact the meat industry has on the environment, and encourage people to say no to sausages and go easy on the meat.

 

Do The Green Thing uses inspiring films and content to generate awareness and encourage people to live more sustainably.

Credits: Directed by Michael Wright; words by Michael Wright, Naresh Ramchandani and Olivia Knight; meat titles by Joe Stephenson; lighting and photography by Richard Laing; music played by Eloise Ramchandani and friends; With thanks to Happy Hour Productions for some post production; Extra post-production by Christian Carlsson.

 

Via Pentagram

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 10 Oct 2012 09:08:46 -0700 PepsiCo Lets Consumers Buy, Gift and Play Through New Interactive Vending Machine #pepsi #interactive http://thefabawards.posterous.com/pepsico-lets-consumers-buy-gift-and-play-thro http://thefabawards.posterous.com/pepsico-lets-consumers-buy-gift-and-play-thro

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 10 Oct 2012 04:21:08 -0700 Cow & Gate's "Feed their personalities" by BETC London http://thefabawards.posterous.com/cow-gates-feed-their-personalities-by-betc-lo http://thefabawards.posterous.com/cow-gates-feed-their-personalities-by-betc-lo
  
 

Cow & Gate ,  the  Baby feeding brand in the UK   have launched a new category re-defining strategy with a new campaign 'feed their personalities.' Beyond developmental milestones, the traditional fodder of the category,  they are  now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities.

The campaign is spearheaded by the new ad called Supergroup directed by Ridley Scott Associate's Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 03 Oct 2012 04:59:41 -0700 Is it a jam, a spread or a relish? http://thefabawards.posterous.com/is-it-a-jam-a-spread-or-a-relish http://thefabawards.posterous.com/is-it-a-jam-a-spread-or-a-relish
Eat17_baconjam_166-12

Bacon Jam is a quirky little condiment created in moment of foodie ferver by Walthamstow bistro Eat17. It comes in a small jar but it’s seriously big on taste. And now – newly launched with branding, packaging and POS by Together Design – it has secured shelf space at Tesco.
 
Via Together Design

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 05 Sep 2012 04:24:16 -0700 Jolly Nice brief for Taxi Studio http://thefabawards.posterous.com/jolly-nice-brief-for-taxi-studio http://thefabawards.posterous.com/jolly-nice-brief-for-taxi-studio

Harriet Wilson, independent Ice Cream Aficionado and entrepreneur, is famed for her delightfully delicious ice creams. Formerly under the guise of Westonbirt Ice cream - named after the astoundingly beautiful National Arboretum near her home in Gloucestershire - Harriet wanted to revisit her brand and packaging to compete with more established luxury ice cream brands.


Taxi was appointed to the project in September 2011 without a pitch and got straight to work with the brand strategy headed up by Taxi MD Brian Mansfield.

Spencer Buck, Creative Director at Taxi Studio said: “Harriet Wilson is a genius.

 

Not only does she make what can only be described as the world’s most delicious ice cream, she also understood that without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand.”


Casey Sampson, Senior Designer at Taxi Studio said: “We proposed the name ‘Jolly Nice’, because that’s what Harriet is. Her personality is built into the products, which from a branding perspective is a dream. The name led to a wonderful set of stories, one for each product, each relevant to her pursuit of perfection and deliciousness.


Lindsay Camp provided the stories; each version providing a glimpse into the world of Harriet in a delightfully witty and charming way. Every story is signed off with ‘…which was jolly nice’, creating a neat link back to the brand. Geoffrey Appleton created the beautiful illustrations that bring each story to life.


Taxi’s engagement covered:


• Brand strategy, positioning, naming & tone of voice

• Packaging design

• Visual identity system

• Copywriting

• Brand activation elements


Harriet Wilson, Ice Cream Aficionado said: “Taxi Studio have surpassed our expectations – we’re over the moon – and more importantly, our existing loyal customers have been really thrilled with the new look too. We’re very excited about introducing Harriet’s Jolly Nice to the world in the coming months.”

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Fri, 03 Aug 2012 01:19:51 -0700 Slim Jim Campaign - A FAB Award Winner 2012 at 14th FAB Awards! http://thefabawards.posterous.com/slim-jim-campaign-a-fab-award-winner-2012-at http://thefabawards.posterous.com/slim-jim-campaign-a-fab-award-winner-2012-at

 

Agency: Venables Bell & Partners, San Francisco

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 25 Jul 2012 07:17:32 -0700 Oat Works #Packaging #Design by @pearlfisherlive http://thefabawards.posterous.com/oat-works-packaging-design-by-pearlfisherlive http://thefabawards.posterous.com/oat-works-packaging-design-by-pearlfisherlive

Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a brand new oat based drink from Wellness Works.

Oat Works is the only oat based drink in the United States that contains PromOat, an innovative ingredient from Sweden that allows all the benefits of oats to be available in a water-soluble form. Drinking an Oat Works smoothie provides consumers with an ideal nutritious and wholesome meal replacement, perfect for sustained energy, a healthy heart and digestive system.

5008_a04
Oat Works is available in three flavor variants, pomegranate & blueberry, mango & peach and strawberry & banana

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 24 Jul 2012 09:56:47 -0700 Chunky Mail by JWT London for Kit Kat - A FAB Award Winner at 14th FAB Awards #direct http://thefabawards.posterous.com/chunky-mail-by-jwt-london-for-kit-kat-a-fab-a http://thefabawards.posterous.com/chunky-mail-by-jwt-london-for-kit-kat-a-fab-a

6400_a03

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Mon, 16 Jul 2012 12:08:55 -0700 Tea Bar Range by PROUDdesign . A FAB Winner at 14th FAB Awards #packaging http://thefabawards.posterous.com/tea-bar-range-by-prouddesign-a-fab-winner-at http://thefabawards.posterous.com/tea-bar-range-by-prouddesign-a-fab-winner-at

Tea Bar is a Amsterdam based tea shop where you can select and mix your own blend of loose leaf tea. PROUDdesign were asked to create a pack for their most favourite and special blends of loose leaf tea.

PROUDdesign created a new positioning for them: 

Tea Bar: create your own personaliteas

And a design identitiy which reflects the special and individual character of each tea blend. They

came up with names like Black Beauty, Green Energy and Hello Sunshine and visualized them with a horse shoe, Lou Ferringo's arm and a solarium.

 

Its a perfect give-a-way or keep-it-yourself.

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 11 Jul 2012 02:18:05 -0700 UMA by @fredfaridgroup - A FAB Photography Nominee at 14th FAB Awards #schweppes #photography http://thefabawards.posterous.com/uma-by-fredfaridgroup-a-fab-photography-nomin http://thefabawards.posterous.com/uma-by-fredfaridgroup-a-fab-photography-nomin

4016b_a06

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 10 Jul 2012 13:14:45 -0700 Taxi Studio reimagines Somersby for the UK market #branding #packaging @taxistudio http://thefabawards.posterous.com/taxi-studio-reimagines-somersby-for-the-uk-ma http://thefabawards.posterous.com/taxi-studio-reimagines-somersby-for-the-uk-ma

Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand ‘Somersby’ with design and strategy from multi award-winning UK brand agency Taxi Studio.

Taxi was appointed to the project in October 2011 and commenced work immediately with brand strategy headed by Taxi MD Brian Mansfield to firm up the brand positioning and tone of voice.

Spencer Buck, Creative Director at Taxi Studio said: “A winning design concept quickly emerged from the very first round of research, we then had to work with speed to get the pack designs and visual identity system fine-tuned and ready for launch.”

Jonathan Turner-Rogers, Design Director at Taxi Studio said: “Our design centres around a witty, ambiguous apple identity. It combines a hilltop scene complete with apple tree – which not only underpins the brand’s point of difference (contains no artificial flavours or sweeteners and actually tastes of apples!) – there’s no mistaking that it’s a cider… essential for this newcomer to the category.”

Taxi’s engagement covered:

• Brand strategy, positioning, naming & tone of voice

• Primary and secondary packaging design

• Visual identity system

• Copywriting

• Key Visual & Point of Sale elements

 

 

 

Nick Howells, Head of Innovation at Carlsberg UK said: “Taxi Studio have been

a great partner for us on this journey. The quality of their creative and service delivery has been second to none… and they understand our business and the way we work.”

Darran Britton, Marketing and Strategy Director for Carlsberg UK said: “This is

a major initiative for Carlsberg and demonstrates our increased focus on innovation, coming just two months after the launch of San Miguel Fresca. It demonstrates

our ability to target a new category and our understanding of consumer behaviour

in the drinks market.”

Somersby Cider will benefit from a multi-million pound marketing campaign to be revealed early next year with extensive sampling and in-store promotions happening over the coming months.

 

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 10 Jul 2012 04:22:48 -0700 Seven Deadly Sins/Siete Pecados by Sidecar #Packaging Winner at 14th FAB Awards http://thefabawards.posterous.com/seven-deadly-sinssiete-pecados-by-sidecar-pac http://thefabawards.posterous.com/seven-deadly-sinssiete-pecados-by-sidecar-pac

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Fri, 06 Jul 2012 04:10:27 -0700 BYO Cup Day for Slurpee by Leo Burnett Melbourne - A Winner at 14th FAB Awards http://thefabawards.posterous.com/byo-cup-day-for-slurpee-by-leo-burnett-melbou http://thefabawards.posterous.com/byo-cup-day-for-slurpee-by-leo-burnett-melbou

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 28 Jun 2012 08:25:00 -0700 Double Winner at The 14th FAB Awards - McSundae Melt by Razorfish http://www.youtube.com/watch?v=C99WIRs0dek&feature=plcp http://thefabawards.posterous.com/double-winner-at-the-14th-fab-awards-mcsundae http://thefabawards.posterous.com/double-winner-at-the-14th-fab-awards-mcsundae

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Sat, 31 Mar 2012 02:19:34 -0700 Chlormint - Fish/Onion/Pork by McCann Worldgroup India http://thefabawards.posterous.com/chlormint-fishonionpork-by-mccann-worldgroup http://thefabawards.posterous.com/chlormint-fishonionpork-by-mccann-worldgroup  

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards