THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Mon, 17 May 2010 13:43:20 -0700 Coca Cola Winter Olympics by Turner Duckworth - Nominated! FAB Winners revealed at The Awards Ceremony on 24th May! http://thefabawards.posterous.com/coca-cola-winter-olympics-by-turner-duckworth http://thefabawards.posterous.com/coca-cola-winter-olympics-by-turner-duckworth

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Sat, 13 Feb 2010 07:12:07 -0800 The Joseph Banks Identity by Design Bridge London http://thefabawards.posterous.com/the-joseph-banks-identity-by-design-bridge-lo http://thefabawards.posterous.com/the-joseph-banks-identity-by-design-bridge-lo  

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Tue, 08 Dec 2009 07:37:10 -0800 Wine of Design: 3 Deep Design http://thefabawards.posterous.com/wine-of-design-3-deep-design http://thefabawards.posterous.com/wine-of-design-3-deep-design


http://www.grafikcache.com 4 Dec 2009, 8:59 am CET

Australian based studio 3 Deep Design has updated with some new brand and packaging work for the 2009 Wine of Design programme.

VIA http://collected.info/brandidentity

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Tue, 08 Dec 2009 07:11:30 -0800 A Vintage feel identity for German Deli! http://thefabawards.posterous.com/a-vintage-feel-identity-for-german-deli http://thefabawards.posterous.com/a-vintage-feel-identity-for-german-deli

Ruhland & Ruhland by Jessica Hische

Client: Ruhland & Ruhland, Germany // An identity for a deli in Germany. The owner wanted the store to have a vintage feel and wanted a logo that would have the quality of an early 20th century mark but still feel at home in the 21st century.

VIA http://jessicahische.com/designifies/a-logo-for-a-German-deli

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Mon, 07 Dec 2009 09:26:50 -0800 Smile, You are on Friendster (or Not) http://thefabawards.posterous.com/smile-you-are-on-friendster-or-not http://thefabawards.posterous.com/smile-you-are-on-friendster-or-not

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Before there was Twitter and Facebook — and even before there was MySpace, so we are talking internet aeons here — the original social network was Friendster, launched in March of 2003 to the tune of three million subscribers within months of its release. Today it claims 110 million members worldwide yet, despite that high figure, it seems Friendster disappeared as the now famous and highly embraced social networks improved upon its premise and they all gathered their own millions of subscribers across the world — that is, except for the Philippines, Indonesia and Malaysia and, to a smaller degree, Australia where Friendster remains relevant and with a devoted following. Last Friday, Friendster relaunched its web site with new features, a new look, designed by Sydney-based Yellow Studio, and a new tag line, "connecting smiles."

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The old logo was as generic as possible, with a smiley face lacking any sort of personality and an unmemorable sans serif typeface. The new logo is, definitely, anything but generic and has reversed all identity traits from the original. Unfortunately not in a good way. The new logo is clearly an attempt to visualize the tag line, you know, by connecting and by having a smile at the end. It's also meant to be youthful and exuberant — and while I may be old and not exuberant — I know sloppiness when I see it and this is just all over the place with its wacky loops and uneven lines. It's a bad napkin sketch rendered in Illustrator. I like the idea of it, but the execution doesn't make me smile. In fact, the smile at the end is rather creepy and looks as if it has been drinking Red Bull all night long. The perfectly smooth cloud shape that holds the lettering is too smooth and doesn't relate visually or conceptually to anything.

The images above are from a launch party last week in Makati City, Philippines, showing a little more dynamism in the applications, even if it's all for flair. This is definitely a case of me not being the target audience at all, probably explaining my reaction against the logo, but so is My Little Pony and I could still appreciate what they did. Surely, I won't be making any new friendsters.

Thanks to Lester Nelson for first tip.

VIA http://collected.info/brandidentity

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Sat, 07 Nov 2009 04:26:00 -0800 Turner Duckworth - London San Francisco http://thefabawards.posterous.com/turner-duckworth-london-san-francisco http://thefabawards.posterous.com/turner-duckworth-london-san-francisco

Another chance to see Turner Duckworth's Award Winning project for Coca Cola. Winner of FABulous Award 2008 at The FAB Awards.

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Mon, 21 Sep 2009 09:50:00 -0700 Watering Hole http://thefabawards.posterous.com/watering-hole http://thefabawards.posterous.com/watering-hole
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An unconventional "green" identity for these sustainable pioneers who specialise in bringing the environmental and creative communities together. See B&B's latest work at http://www.bandb-studio.co.uk

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Mon, 21 Sep 2009 09:14:37 -0700 Jamie Oliver Food FAB Awards http://thefabawards.posterous.com/jamie-oliver-food-fab-awards http://thefabawards.posterous.com/jamie-oliver-food-fab-awards
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FABulous Award Brand identity 2009!

Williams Murray Hamm, London

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