THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Mon, 11 Jan 2010 07:52:19 -0800 Lurpak Pie 2010 Ad http://thefabawards.posterous.com/lurpak-pie-2010-ad http://thefabawards.posterous.com/lurpak-pie-2010-ad

Wieden & Kennedy London

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Wed, 11 Nov 2009 01:28:12 -0800 Gelati Sky http://thefabawards.posterous.com/gelati-sky http://thefabawards.posterous.com/gelati-sky

Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.

The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”

 

VIA
http://lovelypackage.com/gelati-sky/#more-9033

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Fri, 30 Oct 2009 05:14:00 -0700 Loseley Dairy Ice Cream http://thefabawards.posterous.com/losely-dairy-ice-cream http://thefabawards.posterous.com/losely-dairy-ice-cream

01loseley

Lee Newham’s Award Winning Project for Pemberton & Whitefoord London

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Wed, 21 Oct 2009 09:34:23 -0700 Latt & Lagom http://thefabawards.posterous.com/latt-and-lagom http://thefabawards.posterous.com/latt-and-lagom
Latt_lagom

ANR BBDO Gotheburg

FABulous Award Packaging Design 2000

One of our Jury favourites from the year 2000.

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