THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Mon, 28 Dec 2009 07:51:44 -0800 "Don't Drink and Drive" by Heineken http://thefabawards.posterous.com/dont-drink-and-drive-by-heineken http://thefabawards.posterous.com/dont-drink-and-drive-by-heineken
Heineken_drink_drive

When you drink your reaction time slows down. Don’t drink and drive!

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Fri, 18 Dec 2009 04:54:49 -0800 Most Contagious 2009 - A must read report! http://thefabawards.posterous.com/most-contagious-2009-a-must-read-report http://thefabawards.posterous.com/most-contagious-2009-a-must-read-report
MostContagious2009.pdf Download this file

The most eagerly awaited round up of the best campaigns, ideas and technologies from throughout the year.

A must read compiled by Contagious Magazine. Download this report here and also visit Contagious Mag http://www.contagiousmagazine.com

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Fri, 11 Dec 2009 14:44:17 -0800 Weetabix 'inside your search' by WCRS! http://thefabawards.posterous.com/weetabix-inside-your-search-by-wcrs http://thefabawards.posterous.com/weetabix-inside-your-search-by-wcrs

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Fri, 11 Dec 2009 01:07:01 -0800 World Aids Day Project (SDIA) by Gideon Amichay http://thefabawards.posterous.com/world-aids-day-project-sdia-by-gideon-amichay http://thefabawards.posterous.com/world-aids-day-project-sdia-by-gideon-amichay

Creative legend Gideon Amichay reveals SDIA (AIDS) project. Conceived by Shalmor Avnon Amichay Y&R

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Tue, 08 Dec 2009 09:31:08 -0800 Evian Roller Babies International Version http://thefabawards.posterous.com/evian-roller-babies-international-version-20 http://thefabawards.posterous.com/evian-roller-babies-international-version-20

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Tue, 08 Dec 2009 07:37:10 -0800 Wine of Design: 3 Deep Design http://thefabawards.posterous.com/wine-of-design-3-deep-design http://thefabawards.posterous.com/wine-of-design-3-deep-design


http://www.grafikcache.com 4 Dec 2009, 8:59 am CET

Australian based studio 3 Deep Design has updated with some new brand and packaging work for the 2009 Wine of Design programme.

VIA http://collected.info/brandidentity

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Tue, 08 Dec 2009 07:11:30 -0800 A Vintage feel identity for German Deli! http://thefabawards.posterous.com/a-vintage-feel-identity-for-german-deli http://thefabawards.posterous.com/a-vintage-feel-identity-for-german-deli

Ruhland & Ruhland by Jessica Hische

Client: Ruhland & Ruhland, Germany // An identity for a deli in Germany. The owner wanted the store to have a vintage feel and wanted a logo that would have the quality of an early 20th century mark but still feel at home in the 21st century.

VIA http://jessicahische.com/designifies/a-logo-for-a-German-deli

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Mon, 07 Dec 2009 09:26:50 -0800 Smile, You are on Friendster (or Not) http://thefabawards.posterous.com/smile-you-are-on-friendster-or-not http://thefabawards.posterous.com/smile-you-are-on-friendster-or-not

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Before there was Twitter and Facebook — and even before there was MySpace, so we are talking internet aeons here — the original social network was Friendster, launched in March of 2003 to the tune of three million subscribers within months of its release. Today it claims 110 million members worldwide yet, despite that high figure, it seems Friendster disappeared as the now famous and highly embraced social networks improved upon its premise and they all gathered their own millions of subscribers across the world — that is, except for the Philippines, Indonesia and Malaysia and, to a smaller degree, Australia where Friendster remains relevant and with a devoted following. Last Friday, Friendster relaunched its web site with new features, a new look, designed by Sydney-based Yellow Studio, and a new tag line, "connecting smiles."

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The old logo was as generic as possible, with a smiley face lacking any sort of personality and an unmemorable sans serif typeface. The new logo is, definitely, anything but generic and has reversed all identity traits from the original. Unfortunately not in a good way. The new logo is clearly an attempt to visualize the tag line, you know, by connecting and by having a smile at the end. It's also meant to be youthful and exuberant — and while I may be old and not exuberant — I know sloppiness when I see it and this is just all over the place with its wacky loops and uneven lines. It's a bad napkin sketch rendered in Illustrator. I like the idea of it, but the execution doesn't make me smile. In fact, the smile at the end is rather creepy and looks as if it has been drinking Red Bull all night long. The perfectly smooth cloud shape that holds the lettering is too smooth and doesn't relate visually or conceptually to anything.

The images above are from a launch party last week in Makati City, Philippines, showing a little more dynamism in the applications, even if it's all for flair. This is definitely a case of me not being the target audience at all, probably explaining my reaction against the logo, but so is My Little Pony and I could still appreciate what they did. Surely, I won't be making any new friendsters.

Thanks to Lester Nelson for first tip.

VIA http://collected.info/brandidentity

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Thu, 03 Dec 2009 06:05:00 -0800 Projections on buildings http://thefabawards.posterous.com/projections-on-buildingsat19 http://thefabawards.posterous.com/projections-on-buildingsat19

 

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