THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Tue, 10 Nov 2009 06:38:28 -0800 Bagvertising II http://thefabawards.posterous.com/bagvertising-ii http://thefabawards.posterous.com/bagvertising-ii

Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html

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Tue, 06 Oct 2009 08:15:00 -0700 Pianotrappan - rolighetsteorin.se http://thefabawards.posterous.com/pianotrappan-rolighetsteorinse http://thefabawards.posterous.com/pianotrappan-rolighetsteorinse

 Interaction. Give people something engaging to do and they will change thier behaviour. Brilliant. Thanks James Hilton.

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