THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Sun, 29 Nov 2009 03:27:26 -0800 Sand Animation Video http://thefabawards.posterous.com/sand-animation-video-0 http://thefabawards.posterous.com/sand-animation-video-0

Absolutely beautiful.

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Wed, 25 Nov 2009 03:52:25 -0800 Guinness "Slide" Commercial http://thefabawards.posterous.com/guinness-slide-commercial-0 http://thefabawards.posterous.com/guinness-slide-commercial-0

BBDO New York created this work!

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Mon, 23 Nov 2009 11:08:00 -0800 Clean It Up http://thefabawards.posterous.com/clean-it-up-5 http://thefabawards.posterous.com/clean-it-up-5

Orbit

Clean It Up. A stop-motion video featuring animated lips that clean up a rundown home. Art by: Goons, a street artist out of Chicago Directed by: Ace Norton Music: Keep It Clean by Camera Obscura ...

 

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Fri, 20 Nov 2009 07:36:52 -0800 Social Media ROI: Socialnomics http://thefabawards.posterous.com/social-media-roi-socialnomics-20 http://thefabawards.posterous.com/social-media-roi-socialnomics-20

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Wed, 18 Nov 2009 06:39:56 -0800 Toshiba Space Chair Project http://thefabawards.posterous.com/toshiba-space-chair-project http://thefabawards.posterous.com/toshiba-space-chair-project

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras.

VIA http://www.adverblog.com/

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Mon, 16 Nov 2009 08:44:41 -0800 BURGER PIMPS http://thefabawards.posterous.com/burger-pimps http://thefabawards.posterous.com/burger-pimps

Image001

http://www.bleublancrouge.ca/

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Fri, 13 Nov 2009 11:18:54 -0800 Sony turns ads into Jeans! http://thefabawards.posterous.com/sony-turns-ads-into-jeans http://thefabawards.posterous.com/sony-turns-ads-into-jeans

P1000675

What do you do with massive poster ads that have been replaced? Well if you're Sony Japan you turn them into jeans.

I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old posters cut them up and turn them into a jeans.

Wanting to make sure I actually understood what they meant by ‘jeans created from a used ad’ I did a little searching and found this youtube video that shows you exactly how posters become jeans.

It’s a great idea that highlights the brand’s eco-awareness, furthermore the campaign helps attach Sony’s much desired values of style, creativeness, and individuality (think ‘like no other’) to the brand.

VIA http://trendplanner.com/2009/11/13/sony-turns-ads-into-jeans/

 

p1000675.jpg?w=500&h=375 Download this file

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Fri, 13 Nov 2009 03:00:00 -0800 Too Much Tango Made Me Think I Was A Ninja http://thefabawards.posterous.com/too-much-tango-made-me-think-i-was-a-ninja-0 http://thefabawards.posterous.com/too-much-tango-made-me-think-i-was-a-ninja-0

Click to view large

Download this gallery (ZIP, undefined KB)

Download full size (74 KB)

VIA http://imjustcreative.posterous.com/

Bartle Bogle Hegarty

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Fri, 13 Nov 2009 02:31:00 -0800 'Better Together' - Toyota Hybrid Synergy Drive http://thefabawards.posterous.com/better-together-toyota-hybrid-synergy-drive http://thefabawards.posterous.com/better-together-toyota-hybrid-synergy-drive

 Saatchi & Saatchi Sydney

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Fri, 13 Nov 2009 02:27:20 -0800 Japanese Packaging http://thefabawards.posterous.com/japanese-packaging http://thefabawards.posterous.com/japanese-packaging

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Thu, 12 Nov 2009 09:10:47 -0800 Awesome ice skating warm-up routine http://thefabawards.posterous.com/awesome-ice-skating-warm-up-routine http://thefabawards.posterous.com/awesome-ice-skating-warm-up-routine

Samsung Viral

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Wed, 11 Nov 2009 01:28:12 -0800 Gelati Sky http://thefabawards.posterous.com/gelati-sky http://thefabawards.posterous.com/gelati-sky

Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.

The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”

 

VIA
http://lovelypackage.com/gelati-sky/#more-9033

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Tue, 10 Nov 2009 08:49:00 -0800 Student Work - Aaron Willard http://thefabawards.posterous.com/student-work-aaron-willard http://thefabawards.posterous.com/student-work-aaron-willard

Designed by Aaron Willard | Country: United States

Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.

VIA http://lovelypackage.com/student-work-aaron-willard/#more-8960

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Tue, 10 Nov 2009 07:22:07 -0800 XBOX: Lips Jukebox Social App by AKQA http://thefabawards.posterous.com/xbox-lips-jukebox-social-app-by-akqa http://thefabawards.posterous.com/xbox-lips-jukebox-social-app-by-akqa


AKQA and XBOX have teamed up to launch a new game called Lips – Number One Hits. So to help generate buzz they created a social app using Facebook Connect to import photos from your profile and then overlay a range of lip-syncing videos to create animations of you and your friends singing some of the worst no.1 songs of all time!

You can then share the videos back on Facebook to make everyone look like a fool and promote the new game at the same time! The campaign has, but first I think there needs to be a few more than just 3 songs to choose from to get people interested! Click here to check out the Xbox Lips App.

VIA http://www.digitalbuzzblog.com/xbox-lips-jukebox-social-app/

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Tue, 10 Nov 2009 06:38:28 -0800 Bagvertising II http://thefabawards.posterous.com/bagvertising-ii http://thefabawards.posterous.com/bagvertising-ii

Challenge: draw traffic to Volkswagen during the Paris Motor Show.

Strategy: at the show's entrance, spectators were each given a bag.

Results: many visitors used the bag throughout their entire visit and after. The Volkswagen corner was overcrowded in comparison with previous years. Well done.

Via http://andrewgarlock.blogspot.com/2009/11/bagvertising-ii.html

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Mon, 09 Nov 2009 08:53:07 -0800 Mon Dieu! Apple Store Coming to the Louvre http://thefabawards.posterous.com/mon-dieu-apple-store-coming-to-the-louvre http://thefabawards.posterous.com/mon-dieu-apple-store-coming-to-the-louvre

There's a price for everything, even in the Louvre: Tomorrow, Apple will be opening up their very first Parisian Apple Store, and it'll sit in the concourse right below I.M. Pei's glass pyramid.

According to Bloomberg, this will be Apple's 277th store, worldwide. It's set to be slightly smaller than the one on Oxford Circus in London. But it's not tiny: The bilevel store will employ 150 people. You can expect the place to be mobbed. The Louvre concourse is one of the most heavily trafficked places in Paris. It links all of the wings of the Louvre, and visitors to the museum have to pass by before entering the museum.

For Microsoft, it comes at a particularly irksome time. Last month they opened a very sad looking cafe to coincide with the launch of Windows 7.

By next summer, Apple will open two more stores in France--one near Opera, a major hub on the Left Bank Right Bank, and another in Montpellier, the economic powerhouse of southern France.

You've gotta wonder just how many records the Louvre location is set to smash. The 5th Avenue store in New York, which isn't very big at all or even particularly pleasant as Apple stores go, is thought to earn far more than any of its neighbors, with yearly receipts of around $350 million.

Come to think of it, design wise, coming to the Louvre actually makes a lot of sense--the glass cube of the 5th Avenue store was basically a straight-up theft of I.M. Pei's glass pyramid, and his widely celebrated idea of turning the entrance to a dark, underground space into a dramatic point of pride:

[Via Bloomberg; picture by Al Ianni]

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Sat, 07 Nov 2009 04:26:00 -0800 Turner Duckworth - London San Francisco http://thefabawards.posterous.com/turner-duckworth-london-san-francisco http://thefabawards.posterous.com/turner-duckworth-london-san-francisco

Another chance to see Turner Duckworth's Award Winning project for Coca Cola. Winner of FABulous Award 2008 at The FAB Awards.

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Sat, 07 Nov 2009 04:13:34 -0800 IKEA - Let's dance - Forsman & Bodenfors http://thefabawards.posterous.com/ikea-lets-dance-forsman-and-bodenfors http://thefabawards.posterous.com/ikea-lets-dance-forsman-and-bodenfors

A great example of an Agency engaging and entertaining.

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Sat, 07 Nov 2009 03:43:22 -0800 Skwinkles Mariachis http://thefabawards.posterous.com/skwinkles-mariachis http://thefabawards.posterous.com/skwinkles-mariachis

Leo Burnett Mexico

FAB Winner 2009 TV

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Fri, 06 Nov 2009 00:37:00 -0800 HELICOPTER BOYZ IN YOMIURI LAND http://thefabawards.posterous.com/helicopter-boyz-in-yomiuri-land-6 http://thefabawards.posterous.com/helicopter-boyz-in-yomiuri-land-6

Brilliant by Nikon

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