THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Tue, 27 Mar 2012 09:03:00 -0700 New branding and packaging for Coca-Cola owned adult soft drink TUMULT by Taxi Studio Bristol http://thefabawards.posterous.com/new-branding-and-packaging-for-coca-cola-owne http://thefabawards.posterous.com/new-branding-and-packaging-for-coca-cola-owne
Taxi Studio has created new branding and packaging for Coca-Cola owned adult soft drink TUMULT.

Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola, that has been specially crafted to be consumed with food. It pairs particularly well with sushi according to the experts, and is a great alco-alternative when served as an aperitif.
Intended to brighten up social moments, Taxi Studio reflected this sentiment in the redesigned packaging by bringing joy and movement into the visual identity to compliment Tumult’s tumultuous character.

Spencer Buck, one of Taxi’s creative directors says, ‘We wanted to open Tumult up to a wider audience, so when we embarked on the redesign the brief to ourselves was to make it much more visible on shelf, sexier in the hand and light-hearted overall. The new design uses lively colours and a swirling cloud device, which references the drink’s fermented, ‘alive’ quality.’
Casey Sampson, Taxi’s senior designer says, ‘The device is called the “Sensorial Cloud” - as Tumult is a fermented non-alcoholic drink it’s basically alive, so we’ve attempted to bring that idea to life with the use of intricate swirls and swooshes which provides a lot of visual movement. Together with the refreshed logotype it’s now got a sense of permanence… a more iconic status.’
Following on from the pack designs, Taxi Studio is now working on promotional and point of sale materials to communicate the brand benefits: 100% Freshness, 0% Added Sugar. The new Tumult packaging will initially launch in Paris next month.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 01 Mar 2012 07:11:00 -0800 Red Design Greece creates AB Cereal Kids Range... http://thefabawards.posterous.com/red-design-greece-creates-ab-cereal-kids-rang http://thefabawards.posterous.com/red-design-greece-creates-ab-cereal-kids-rang
By Red Design Consultants in Greece

AB kicks off it's new kids range with their cereals. A squirrel takes center stage against a pure white background projecting freshness. The playful typography with the colorful animal illustrations adds the element of fun a kids range needs.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 29 Feb 2012 10:32:00 -0800 Allinson Bread Rebrand by Family (and friends) #packaging http://thefabawards.posterous.com/allinson-bread-rebrand-by-family-and-friends http://thefabawards.posterous.com/allinson-bread-rebrand-by-family-and-friends
Repackage by Family (and friends) London

Allinson bread get's back to its roots

 
Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

 
With the classic 'nowt taken out' advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

 The brand has a fine pedigree that has been lost over time; Thomas Allinson set the standard for quality wholemeal bread back in the 1890’s. As a health conscious victorian doctor, with ideas way ahead of his time, he decided to establish his own brand of flour, enabling bakers of the day to create healthier loaves. The modern day bread brand was born out of this story.

 The repackage creates a ‘taste of tradition’ in every sense, from the re-introduction of the brand’s original windmill trademark and Allinson’s signature, through to panels featuring surprisingly  contemporary victorian health tips, drawn from Allinson’s original essays. All this is held together with a newly created,  bold 'victorian sash' device to create cut-through on shelf.

 The design extends to all of Allinson's variants and formats, including new product development 'Brown batch with the taste of sourdough'.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 18 May 2010 18:50:21 -0700 Marmite Commemorative Pack by Core Design London - Nominated at FAB http://thefabawards.posterous.com/marmite-commemorative-pack-by-core-design-lon-0 http://thefabawards.posterous.com/marmite-commemorative-pack-by-core-design-lon-0
 

 

0commemorative

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 11 May 2010 10:20:00 -0700 La Oro Packaging by La Organic Madrid - Nominated for a FAB Award 2010 http://thefabawards.posterous.com/18461057 http://thefabawards.posterous.com/18461057

La Oro Packaging by La Organic Madrid - Nominated for a FAB Award 2010

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 25 Feb 2010 10:41:00 -0800 Heinz Tomato Range by Cowan Design London! http://thefabawards.posterous.com/heniz-tomato-range-by-cowan-design-london http://thefabawards.posterous.com/heniz-tomato-range-by-cowan-design-london

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Mon, 15 Feb 2010 10:08:14 -0800 Souvenirs by Ruiz Company Spain for Chocolat Factory http://thefabawards.posterous.com/souvenirs-by-ruiz-company-spain-for-chocolat http://thefabawards.posterous.com/souvenirs-by-ruiz-company-spain-for-chocolat
Souvenirs

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Fri, 22 Jan 2010 13:51:24 -0800 Geodesic Doritos Packaging http://thefabawards.posterous.com/geodesic-doritos-packaging http://thefabawards.posterous.com/geodesic-doritos-packaging Basing his design on the shape and texture of the Doritos tortilla chip, Peter Parlov has created a smart redesign of the snack’s packaging. Besides being a visual standout, the geometric formation helps keep the package closed when not in use.

[Design Year Book via Dirty Mouse]

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 08 Dec 2009 07:37:10 -0800 Wine of Design: 3 Deep Design http://thefabawards.posterous.com/wine-of-design-3-deep-design http://thefabawards.posterous.com/wine-of-design-3-deep-design


http://www.grafikcache.com 4 Dec 2009, 8:59 am CET

Australian based studio 3 Deep Design has updated with some new brand and packaging work for the 2009 Wine of Design programme.

VIA http://collected.info/brandidentity

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Fri, 13 Nov 2009 02:27:20 -0800 Japanese Packaging http://thefabawards.posterous.com/japanese-packaging http://thefabawards.posterous.com/japanese-packaging

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 11 Nov 2009 01:28:12 -0800 Gelati Sky http://thefabawards.posterous.com/gelati-sky http://thefabawards.posterous.com/gelati-sky

Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati - ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.

The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA. The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.”

 

VIA
http://lovelypackage.com/gelati-sky/#more-9033

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 10 Nov 2009 08:49:00 -0800 Student Work - Aaron Willard http://thefabawards.posterous.com/student-work-aaron-willard http://thefabawards.posterous.com/student-work-aaron-willard

Designed by Aaron Willard | Country: United States

Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.

VIA http://lovelypackage.com/student-work-aaron-willard/#more-8960

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Fri, 30 Oct 2009 05:14:00 -0700 Loseley Dairy Ice Cream http://thefabawards.posterous.com/losely-dairy-ice-cream http://thefabawards.posterous.com/losely-dairy-ice-cream

01loseley

Lee Newham’s Award Winning Project for Pemberton & Whitefoord London

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 27 Oct 2009 05:59:00 -0700 100% Chocolate Cafe http://thefabawards.posterous.com/6505993 http://thefabawards.posterous.com/6505993

100chocolate6

The concept behind Tokyo's 100% Chocolate Cafe is to put your senses in the middle of a chocolate kitchen. They live up to their name with over 56 types of different chocolates, even cheese and black pepper chocolates. They also serve chocolate drinks, chocolate pastries, chocolate ice cream, and even chocolate sandwiches. Their packaging is pretty neat too!

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 21 Oct 2009 09:47:22 -0700 Fernando de Castilla Sherries Range http://thefabawards.posterous.com/fernando-de-castilla-sherries-range http://thefabawards.posterous.com/fernando-de-castilla-sherries-range
Sherry

Design Bridge London

FABulous Award

Packaging Design 2004

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Wed, 21 Oct 2009 09:34:23 -0700 Latt & Lagom http://thefabawards.posterous.com/latt-and-lagom http://thefabawards.posterous.com/latt-and-lagom
Latt_lagom

ANR BBDO Gotheburg

FABulous Award Packaging Design 2000

One of our Jury favourites from the year 2000.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 15 Oct 2009 03:01:06 -0700 Anthony's Oil Change and Power Fuel by Kolle Rebbe Hamburg http://thefabawards.posterous.com/anthonys-oil-change-and-power-fuel-by-kolle-r http://thefabawards.posterous.com/anthonys-oil-change-and-power-fuel-by-kolle-r Black Pencil winning German Agency Kolle Rebbe Hamburg are known globally for thier FABulous work.

 

Here are two of thier projects that featured at The FAB Awards 2009.

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Tue, 13 Oct 2009 13:16:00 -0700 Family First http://thefabawards.posterous.com/family-first http://thefabawards.posterous.com/family-first

Tc_geo_pack_lo

Changing the world one breakfast at a time.

Traidcraft commissioned Family (and friends) to create designs for their newly developed ‘GeoMuesli’ range, the first truly fairtrade muesli in the UKThe range will be launched at the world’s most important trade show for the food industry, the ANUGA trade show (10th-14th October)

Uniquely, Traidcraft's GeoMuesli range is made from a global mix of fairly traded ingredients, sourced from seven countries and across three continents. No other cereal brand can boast this level of fair trade in its product.

The design unfolds the story in a graphic way: featuring silhouetted illustrations of real growers and workers across the globe – the reverse of the pack tells of their personal success and the benefits of buying a fairly traded product.

It is packaged in sustainably sourced recyclable boxing with a bag made of Super-ECO film – completely biodegradable within 18 months.

Alex Durbridge, creative director at Family and friends says of the range “the challenge was to avoid being too worthy - to get the right balance shelf impact and naturalness”.

Traidcraft's unique structure - a trading company and a development charity working together - gives them a distinctive perspective on how trade can be made to work for the poor. It also gives them opportunities to influence opinion and behaviour in the charitable, business and public sectors.

 The new range has three flavours - Mixed Berry, Fruit & Nut, and Exotic Fruit. All three recipes have a base of British oats and wheat cereals  -often local farmers are just as susceptible to the dangers of price capping, forcing bankruptcy and sale.

Permalink

]]>
Mon, 12 Oct 2009 04:39:00 -0700 Munchy Seeds http://thefabawards.posterous.com/muchy-seeds http://thefabawards.posterous.com/muchy-seeds

Image001

Ziggurat Brands London.

FAB Winner 2008

Packaging Design

Health Foods

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards
Thu, 01 Oct 2009 03:04:00 -0700 Dr. Stuart's http://thefabawards.posterous.com/dr-stuarts http://thefabawards.posterous.com/dr-stuarts
A04_5060b

Packaging Design by Pearlfisher London in 2007

Permalink

]]>
http://files.posterous.com/user_profile_pics/190757/_MG_6047.jpg http://posterous.com/users/4bmQS1fswOWJ thefabawards thefabawards