THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Fri, 13 Nov 2009 11:18:54 -0800 Sony turns ads into Jeans! http://thefabawards.posterous.com/sony-turns-ads-into-jeans http://thefabawards.posterous.com/sony-turns-ads-into-jeans

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What do you do with massive poster ads that have been replaced? Well if you're Sony Japan you turn them into jeans.

I spotted this great little campaign in the Sony building Tokyo. On the outside of the building there hangs a massive promotion poster which is changed monthly, Sony decided to take these old posters cut them up and turn them into a jeans.

Wanting to make sure I actually understood what they meant by ‘jeans created from a used ad’ I did a little searching and found this youtube video that shows you exactly how posters become jeans.

It’s a great idea that highlights the brand’s eco-awareness, furthermore the campaign helps attach Sony’s much desired values of style, creativeness, and individuality (think ‘like no other’) to the brand.

VIA http://trendplanner.com/2009/11/13/sony-turns-ads-into-jeans/

 

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