THE FAB SPACE http://thefabawards.posterous.com The FAB Awards posterous.com Tue, 27 Mar 2012 09:03:00 -0700 New branding and packaging for Coca-Cola owned adult soft drink TUMULT by Taxi Studio Bristol http://thefabawards.posterous.com/new-branding-and-packaging-for-coca-cola-owne http://thefabawards.posterous.com/new-branding-and-packaging-for-coca-cola-owne
Taxi Studio has created new branding and packaging for Coca-Cola owned adult soft drink TUMULT.

Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola, that has been specially crafted to be consumed with food. It pairs particularly well with sushi according to the experts, and is a great alco-alternative when served as an aperitif.
Intended to brighten up social moments, Taxi Studio reflected this sentiment in the redesigned packaging by bringing joy and movement into the visual identity to compliment Tumult’s tumultuous character.

Spencer Buck, one of Taxi’s creative directors says, ‘We wanted to open Tumult up to a wider audience, so when we embarked on the redesign the brief to ourselves was to make it much more visible on shelf, sexier in the hand and light-hearted overall. The new design uses lively colours and a swirling cloud device, which references the drink’s fermented, ‘alive’ quality.’
Casey Sampson, Taxi’s senior designer says, ‘The device is called the “Sensorial Cloud” - as Tumult is a fermented non-alcoholic drink it’s basically alive, so we’ve attempted to bring that idea to life with the use of intricate swirls and swooshes which provides a lot of visual movement. Together with the refreshed logotype it’s now got a sense of permanence… a more iconic status.’
Following on from the pack designs, Taxi Studio is now working on promotional and point of sale materials to communicate the brand benefits: 100% Freshness, 0% Added Sugar. The new Tumult packaging will initially launch in Paris next month.

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Wed, 29 Feb 2012 10:32:00 -0800 Allinson Bread Rebrand by Family (and friends) #packaging http://thefabawards.posterous.com/allinson-bread-rebrand-by-family-and-friends http://thefabawards.posterous.com/allinson-bread-rebrand-by-family-and-friends
Repackage by Family (and friends) London

Allinson bread get's back to its roots

 
Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.

 
With the classic 'nowt taken out' advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.

 The brand has a fine pedigree that has been lost over time; Thomas Allinson set the standard for quality wholemeal bread back in the 1890’s. As a health conscious victorian doctor, with ideas way ahead of his time, he decided to establish his own brand of flour, enabling bakers of the day to create healthier loaves. The modern day bread brand was born out of this story.

 The repackage creates a ‘taste of tradition’ in every sense, from the re-introduction of the brand’s original windmill trademark and Allinson’s signature, through to panels featuring surprisingly  contemporary victorian health tips, drawn from Allinson’s original essays. All this is held together with a newly created,  bold 'victorian sash' device to create cut-through on shelf.

 The design extends to all of Allinson's variants and formats, including new product development 'Brown batch with the taste of sourdough'.

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