Tea Bar Range by PROUDdesign . A FAB Winner at 14th FAB Awards #packaging
Tea Bar is a Amsterdam based tea shop where you can select and mix your own blend of loose leaf tea. PROUDdesign were asked to create a pack for their most favourite and special blends of loose leaf tea.
PROUDdesign created a new positioning for them:
Tea Bar: create your own personaliteas
And a design identitiy which reflects the special and individual character of each tea blend. They
came up with names like Black Beauty, Green Energy and Hello Sunshine and visualized them with a horse shoe, Lou Ferringo's arm and a solarium.
Its a perfect give-a-way or keep-it-yourself.
