Tea Bar Range by PROUDdesign . A FAB Winner at 14th FAB Awards #packaging

Tea Bar is a Amsterdam based tea shop where you can select and mix your own blend of loose leaf tea. PROUDdesign were asked to create a pack for their most favourite and special blends of loose leaf tea.

PROUDdesign created a new positioning for them: 

Tea Bar: create your own personaliteas

And a design identitiy which reflects the special and individual character of each tea blend. They

(download)
came up with names like Black Beauty, Green Energy and Hello Sunshine and visualized them with a horse shoe, Lou Ferringo's arm and a solarium.

 

Its a perfect give-a-way or keep-it-yourself.